Social news site Digg is launching Digg Ads in an attempt to break away from static banners and apply a more interactive approach to their advertising in order to become profitable in 2009.
Digg Ads will allow users to vote whether they like an ad or not, the same way they structure the news content of their site, and the voting determines the success of the ad. If an ad is highly regarded among users, or “Dugg,” then the price per click of the ad goes down for the advertiser. If the ad is not well received, it is buried and priced out of the system.
Kevin Rose, co-founder of Digg, stated in an interview with Ad Age that “people are already doing this on Digg with all kinds of commercial content. There are tons of examples, like the recent Intel ‘Rock Stars’ TV ad that got more than 1,500 Diggs. I think our audience is OK with the idea of advertising when it’s relevant or useful or interesting.”
Tags: online advertising, Social Media
